## MediaFranchises

ID | Name | Business_Strategy | Audience | OtherColumn1 | OtherColumn2
--- | --- | --- | --- | --- | ---
1 | New York Times | Media Franchise | Liberals | Print | Digital
2 | Breitbart News Network | Media Franchise | Conservatives | Website | Multimedia
3 | The Huffington Post | Cross-Platform Expansion | Liberals | News Aggregator | Online Magazine

## CrossPlatformExpansions

ID | Name | Business_Strategy | Audience | Platform | Year
--- | --- | --- | --- | --- | ---
1 | HBO Max | Cross-Platform Expansion | General | Streaming | 2020
2 | Disney+ | Cross-Platform Expansion | Family | Streaming | 2019
3 | Netflix Original Series | Cross-Platform Expansion | Various | Streaming | 2013

## Articles

ID | Title | Content | PublicationDate | AuthorID
--- | --- | --- | --- | ---
|  |  |  | (→ Authors.ID)
1 | Article about Politics | Content of politics article... | 2021-08-01 12:00:00 | 1
2 | Article about Entertainment | Content of entertainment article... | 2021-08-02 12:00:00 | 2
3 | Opinion Article | Content of opinion article... | 2021-08-03 12:00:00 | 3

## Authors

ID | FirstName | LastName | Role | AffiliatedMediaFranchiseID
--- | --- | --- | --- | ---
|  |  |  | (→ MediaFranchises.ID)
1 | John | Doe | Editorial Writer | 1
2 | Jane | Smith | Reporter | 2
3 | Michael | Johnson | Opinion Columnist | 3

## Readers

ID | FirstName | LastName | AgeGroup | PreferredGenre | FavouriteMediaFranchiseID
--- | --- | --- | --- | --- | ---
|  |  |  |  | (→ MediaFranchises.ID)
1 | Alice | Williams | Young Adult | Politics | 1
2 | Bob | Brown | Adult | Entertainment | 2
3 | Carol | Davis | Older Adult | Literature | 3