## MediaFranchise

id | name | audience | business_strategy
--- | --- | --- | ---
|  |  | (→ BusinessStrategy.id)
1 | Example1 | Liberals | 1
2 | Example2 | Conservatives | 1
3 | Example3 | Independents | 2
4 | Example4 | Liberals | 2
5 | Example5 | Conservatives | 2

## CrossPlatformExpansion

id | media_franchise_name | platform_type | expansion_details
--- | --- | --- | ---
| (→ MediaFranchise.name) |  |
1 | Example1 | Website | Expanded online presence
2 | Example2 | Mobile App | Developed a mobile app for easy access
3 | Example3 | Podcast | Launched a podcast series
4 | Example4 | YouTube Channel | Created a YouTube channel for video content
5 | Example5 | Print Magazine | Published a print magazine

## AudienceProfile

id | political_leaning | age_group | gender
--- | --- | --- | ---
1 | Liberal | 18 | M
2 | Conservative | 25 | F
3 | Independent | 30 | X
4 | Liberal | 40 | M
5 | Conservative | 50 | F

## BusinessStrategy

id | strategy_name | description
--- | --- | ---
1 | Media Franchise | Creating a branded media franchise that appeals to specific audiences
2 | Cross-Platform Expansion | Expanding the reach of the media franchise across multiple platforms